Meet Shelby Burger – Owner of Gloss Beauty Co. & Wild Honey Salon Suites

Second-generation hairstylist, color queen, and the visionary behind not just one, but two thriving beauty spaces—Shelby Burger is the heart and soul of Gloss Beauty Co. and Wild Honey Salon Suites.

She grew up surrounded by the buzz of a salon—literally, her mom had one in their home—and knew from a young age that this was her calling. With specialties in color, lived-in brunettes, and precision cutting, Shelby brings years of skill and an artist’s eye to every appointment.

But beyond the chair, Shelby’s true passion lies in creating beautiful environments for others to thrive. Wild Honey was born from her desire to give hairstylists and service-based pros a modern, drama-free space to grow their businesses. And she’s done just that—with a team culture that’s kind, inspiring, and professional from the inside out.

What sets Shelby apart? The experience. Her guests know they’re being heard—she takes the time to understand their wants, needs, and lifestyle to create custom results, all in a relaxing, stylish space where they can truly unwind.

Outside of the salon, Shelby wears many hats: mom, pageant competitor, director of Miss Cannon County, and total beauty industry cheerleader. Whether she’s behind the chair or cheering on the next generation of queens, she brings passion, purpose, and plenty of sparkle to everything she does.

We’re so proud to call her our fearless leader.

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